What Can You Expect From A Good Creative Design Agency?
What Do You Want From A Creative Design Agency?
Sourcing new suppliers or providers can be a stressful and even confusing experience, particularly if you don't know what to expect from them. With the world moving online, finding the right design and marketing expert has become especially difficult because everyone thinks they're an expert after reading 'Creative Design For Dummies'. Sadly, not everyone can deliver what they promise so here's a guide on what to expect from an experienced, client-friendly creative design agency. They will be at least partly responsible for representing your brand so you should feel comfortable with their ideology and satisfied with their results.
Besides price the first thing to consider is location. The wonders of the Internet mean you can commission a company based hundreds of miles away but still hold face-to-face meetings over Skype. However, if you prefer old school 'real' face-to-face meetings, you may want to consider a creative design agency based nearby.
Creative Design Agencies Should Be...
Location should never be an excuse for bad customer service. Any artwork will be a direct representation of your brand, company ideology and products or services, so a creative design agency should take the time to understand your business and goals before even thinking of opening their design suite. How can they promote your business accurately if they don't know anything about it?
It goes without saying that any communication you have with your chosen agency should be helpful, polite and friendly but professional. Their proposals and ideas should be in line with your own but you should also keep an open mind. If the agency is well-established there's a reason they're still in business; they know what they're talking about! Contact a few companies before making a decision, particularly so you can get an idea for pricing but bear in mind, high quality artwork takes longer than you think. If it was so easy, you'd do it yourself so try to be a little flexible with your budget or lower your expectations.
Artwork Speaks Louder Than Words
Your creative design agency should show mock-ups or proofs for you to whittle down to a final design and deliver to deadlines. Providing you don't change the goal posts half way through the project, your agency should be happy to listen to your opinions and amend the proposed artwork accordingly. They should also keep you in the loop throughout the whole project and be able to offer impartial advice on campaigns.
Looking at a creative design agency's portfolio can always give you an impression of their work and it's easy to find company reviews online. Bear in mind it may be more convenient to use an agency that is capable of creating artwork for all design mediums to keep the quality and style of your brand and themes consistent. Lastly, look into the other services they offer; larger creative design agencies may have a search engine optimisation department with packages that could improve your marketing strategy.
Now what can you do for them? Just listen to their advice, provide requested information in a timely fashion, pay your bills on time and you'll be the ideal client! Now go find your perfect match; why not start with talking to Tochin?