A Great Addition To Your Online Marketing Strategy
Competitions As An Online Marketing Strategy
Are you pleased with your online marketing strategy overall but feel your business reputation would benefit from a little more client interaction? Try running a competition. Your loyal customers will appreciate your willingness to 'give something back' and if created correctly, you will encounter many new potential customers.
Whilst it is easy to get carried away organising a competition, make sure you stop to consider all the angles and elements. Ill preparation could result in your competition as an online marketing strategy getting a low interest rate.
Obviously the first considerations are what prize you will offer and what entrants will have to do to get it. The prize has to be enticing but this must balance with what you can afford to give away and the task entrants will have to complete. An entry task that requires a lot of effort for a low value prize will not receive much interest.
2 For 1 - Building On Your Social Media And Online Marketing Strategy
You should also consider the aims of your competition. Two core reasons for running competitions are raising brand awareness and capturing contact details. Your reasons should affect your prize and entry task accordingly. If you wish to capture data for email marketing campaigns for example, ensure entrants have to complete a form with an email address field.
If data collection is not at the top of your priority list, use your social media accounts to build your brand awareness. Liking, sharing. following and retweeting will not only get your name out there, it will also assist your social media marketing. Such competitions have a high response rate, as they are fast and easy to enter and often entry periods are shorter for quicker prize announcements. Even if you do not run a social media competition, remember your social media accounts are still an effective method of promotion.
The Niggly Bits Of Running Competitions
Promoting your competition correctly should be at the centre of this online marketing strategy. Don't hide the entry page. Add entry links in prominent positions on your website, target dedicated competition accounts, websites and forums for widespread promotion and mention your giveaway in conversations, blogs and anywhere else you interact with people. The more entries you get the more successful your campaign.
A word of caution though before you bounce off to get your competition rolling. Ensure you have written clear, accessible terms and conditions stating the rules of entry. The number of entries allowed per person, the end date and who may be excluded are important points to include. If you forget your terms and conditions or do not adhere to them, you could end up in a legal pickle. Don't let that frighten you off building competitions into your online marketing strategy though. Watching the entries fly in will be an addictive adrenalin rush.