Can The Summer Holidays Help Your Business Marketing Strategy?
School's Out! Move Your Business Marketing Strategy Forward
The summer school holidays are almost upon us. As a working parent I'm certainly starting to get a little nervous about how I'm going to keep two kids entertained for a whole six weeks! Minus the obligatory week on a beach, my younger one is pretty much covered by holiday clubs and play dates but there's a lack of plans for my fourteen year old. Due to previous incidents (broken sink, lost dog and suspicious pages in the family computer's history), I'm a little hesitant to leave him home alone for prolonged periods of time.
However, I think I've come up with an ingenious solution that I'd like to share with you. Upon recently being pestered for the latest game console I decided my son should start learning the value of money. He's not best pleased about working in a stuffy office with his mum for much of the summer but I think he's coming round now I've readied his desk by taping a picture of his desired game console to it!
So... I've put together a few ideas of how your older kids can help your business marketing strategy (in addition to being executive tea maker of course).
Improving Your Online Marketing Strategy
Particularly if you work for a small company, the chances are your teenager will have more knowledge about social media than you or many of your colleagues. Twitter, Facebook and other social media platforms can be a critical part of your marketing mix so if you've yet to join the social world, sit down with your son or daughter and get them to help you set up your accounts and begin populating them. They are more likely to understand the terminology, functionality and can help you understand the websites enough to progress the social media management after they've gone back to school.
Make the most of their online knowledge by asking them to look at the company website, which is a central platform for your online marketing strategy. A fresh pair of Internet savvy eyes may lead to sales-boosting improvements in the functionality or aesthetics of your website. Similarly, if you have a complicated process or document that explains a service, get your teenager to look over it. Don't underestimate their ability to understand it (maybe with a little help) and simplify it so your customers understand it better too.
Other Ways To Assist Your Business Marketing Strategy
With the number of technological devices for children to use these days your son or daughter is probably way ahead of you on touch typing. It's boring but they'll get jobs like taking minutes, writing up notes and other typing heavy tasks done much faster. They can also improve the look of documents, especially those accessed by clients so your company is better represented. Don't forget your branding is a big part of your business marketing strategy.
If all else fails, time a print marketing campaign to coincide with the school holidays and send your teenager leaflet dropping. Exercise and sales all in one day! By the end of the summer, they'll hopefully have a better appreciation for money and a good working ethic and your company will have benefited too.