Make Your Email Marketing Campaigns More Successful
Email Campaign Subscribers Aren't A Guaranteed Audience
Email marketing can be a very powerful way of communicating with customers and subscribers. However, just because they have shown an interest in your products or services at some point, it does not automatically mean you have an audience you can take for granted. You still have to woo and entice recipients into opening your email and clicking through to your website or landing page. Your little email, no matter how beneficial for them, will still have to fight for space in their inbox and contend with everything else in their schedule. So here's a few tips to get your email into their inbox and their head.
First of all, if your business doesn't actually have any subscribers and you've bought in a list of UK businesses supposedly in your target market, beware. These lists can be expensive and full of false promises. Many companies that have approached us with a bought-in marketing list has been disappointed because data has not been validated so a large percentage is incorrect and unusable.
Take Control Of Your Email Campaign Management
Some providers offer complete email campaign management and take care of everything from design to mailing to analysis. However, you can also manage your own email marketing with an easy platform like Tochin's eBlast system, which guides you through the process and gives you full control over every element. We tend to find the latter is the preferred option, not least because it is more cost effective.
It goes without saying that your design and message need to be engaging and interesting but don't get carried away with using images to make everything whizzy or nothing will stand out and your message will get lost. Provide some key, aesthetically pleasing focal points instead. This will also help to keep the size of your email low, lowering the chances of being rejected. Always check your spelling and grammar; I'm sure I'm not the only one who would immediately close your email on principle because of errors and lastly, address recipients directly if possible by mail merging their first name, as it adds a personal touch.
Email Campaign Management Analytics Are Important
Don't underestimate the analytics section of your email campaign management platform. Beyond making you giddy with excitement when you see exactly who has opened your email in real-time, statistics can assist you with targeting individuals further and improving future campaigns. A well-timed phone call to individuals you see clicking through to your landing page could mean more sales while other statistics may show how to better design or geographically target your next email campaign.