Marketing Strategies For New Businesses
Not Every Part Of Your Marketing Strategy Will Be Fun
When you start a business, the first thing you want to secure is a customer base. With a decent laser printer, a Smartphone and an average laptop you can put together a reasonably extensive print and online marketing strategy without having to pay anyone.
TIP 1 - Cold Calling
I heard that groan. Unpleasant? Yes. Important? Definitely! Cold calling, whether it is over the phone or door to door, is a baptism of fire for many small businesses. Cold calling forces you to sell yourself as well as your business. If people can't buy you, then they won't buy anything from you. Over the phone you don't have the benefit of a smile or face-to-face conversation - a phone is a license for normally polite people to be rude and abrupt. However, cold calling does makes you think on your feet and encourages creativity and adaptability when facing potential customers.
An Online Marketing Strategy Is Essential
TIP 2 - The Internet
It is virtually unthinkable that a company would not have at least a basic online marketing strategy. A local coffee shop should have a website with vital details like location and opening hours at the minimum. Not having a website means not having a point of access for the vast number of people who Google first when they want to make a buying decision. A website may be a bare necessity but success is more likely with a social media presence and website SEO strategy. This may be starting to sound scary but Tochin's self-build website platform can give you a website with social media and SEO capabilities quickly and easily.
TIP 3. Value Additions
Value additions are one of the most powerful selling points for any product or service, as they are aimed at increasing customer satisfaction and widening the gap between you and competition. Common value additions include guarantees, discounts for repeat customers, point cards and referrals rewards. Making customers feel valued will go a long way to securing their loyalty and you don't have to promise the moon.
Factor Feedback Into Your Marketing Strategy
TIP 4. Follow-Up
Advertising can help you get a job, but what you do after a job can often be a much stronger part of your marketing strategy. Follow-up questionnaires are one of the best sources of feedback for how your ad campaign is going. Find out why a customer chose to use your business and what they were most and least satisfied with. Offer an incentive for them to return their feedback and if they refer your business to a friend. If you organised an online marketing strategy, also keep an eye out for any comments or reviews on Facebook or Twitter.
The Bottom Line
More than likely, you will find that the conversion rate on marketing is low. Hopefully, this will help to shatter any illusions about instant success, but it is also an opportunity for improvement. Remember to be persistent, confident, creative and unapologetic and people will eventually respond.