Struggling To Plan A Unique Online Marketing Campaign?
Is Your Current Online Marketing Campaign Enough?
It can be difficult to continually think up original ideas for new online marketing campaigns, but never fear, we've got a few ideas to help you on your way. Firstly though, consider whether you actually need a completely new campaign idea. We are strong advocates of keeping things fresh but there is something to be said for the old cliché, 'if it ain't broke, don't fix it', too.
Why do Coca Cola always use the same Christmas advert every year? You know the one, with the lorry? Of course you do, because the music, the visuals, even the arrival of the festive season itself has become synonymous with Coca Cola. It's unlikely you've had quite such an influential campaign but you probably have at least one campaign that has a strong image and has worked well for you. It may be worth building on that rather than creating a completely new online marketing campaign that goes in a different direction.
Build Competitions Into Your Online Marketing Strategy
With that said, we promised you ideas. So what about a competition? This kind of online marketing strategy is great for raising your brand awareness, which doesn't necessarily lead to immediate sales but will hopefully cement your company name in some people's memories. Competitions can also help to gather contact information on your target market so you can communicate with them through email marketing or social media in future.
Are you making the most out of your current customer base? You can use an online marketing campaign to launch a loyalty scheme, a recommend a friend scheme or even just a brilliant special offer for your current customers only. For most companies there is usually a wide range of opportunities available to improve customer relations and their value to your business.
Think About Another Company's Bottom Line
There is a lot to be said about sponsorship as a brand awareness exercise. Charities of all shapes and sizes are looking for corporate sponsorship so find one that aligns with your company values or is simply close to your heart and get in touch. It's certainly a bigger commitment than just developing an online marketing campaign but can be incorporated into your whole marketing strategy while supporting a worthy cause. This alone says volumes about the type of company you are but you will also benefit from your chosen charity's marketing efforts too.