The Benefits of eBlast Email Marketing Campaigns
Setting-Up Your Email Marketing Campaign
Newsletters and promotional email marketing campaigns are a profitable way of staying in touch with your customers and other individuals that have shown an interest in your products or services. Contrary to popular belief, managing your newsletters or campaigns need not be stressful or time consuming, particularly with Tochin's eBlast platform, which puts you at the helm for as much or as little of the process as you want.
Many companies find it more cost effective to run the email campaigns themselves, something that eBlast's step-by-step instructions make very easy. It is also often preferable to have an email template professionally designed as a base for each campaign, which can then be created in-house. Then the only further assistance required is incorporating subscriber sign-up areas into your website before you're ready to rock and roll.
The subscriber lists require no management except for importing any previously held recipients although you can receive a notification every time someone signs up on your website. New subscribers are automatically added into the correct list in eBlast and likewise, if someone chooses to unsubscribe they are automatically removed to prevent any embarrassing complaints. This helps to comply with the laws surrounding email marketing and with 24/7 support, someone is always on hand to discuss any other enquiries about legality or functionality. When you're ready to send your campaign, one simple button will send it immediately to any or all of your recipient lists.
Tracking Email Campaign Success
Tracking success is just as important as setting-up the campaign. eBlast provides extensive statistics down to real-time geographical tracking of who's viewing your email and clicking on the links within. Attractive graphs and figures make for straightforward comparisons between campaigns and provide a fast overview of each email marketing campaign's success rate. More detailed statistics and information include how many recipients opened the email and clicked through, bounce summaries, the number of unsubscribers, shares across social media, email clients used and the most popular links within the emails sent. If deciphered correctly, all this information could be integral in the success of future email campaigns and other forms of marketing.
Is Email Marketing For Your Company?
Tochin's eBlast Service has everything a company could need from their email marketing platform. From setting-up the system and creating campaigns from scratch to analysing their success, eBlast has all the built-in tools to make managing email marketing easy and fast. Contracts have a short minimum term and you can send as many or as few campaigns as you like for a fixed price. If you're still not convinced, contact Tochin to discuss how email campaigns could benefit your business.