A Winning Social Media Marketing Approach
A Social Media Strategy To Say 'Thank You'
Since joining the social media marketing scene way back when, we've enjoyed a truck load of interaction and banter and made a fair few contacts along the way. We even won a 'business of the month' award and the certificate still hangs proudly on our office wall.
Last November, Tochin decided it was time to give a little something back to our loyal fans, friends and followers so we launched #TochinWin on Twitter. Throughout the whole of November we ran a variety of competitions with great prizes and were totally staggered by the response! People won SEO packages left, right and centre and we couldn't keep up with the number of people that entered to win shopping vouchers.
#TochinWin - The Unexpected Social Media Marketing Success
Whilst we relished all the communication and loved making the winners happy, we can't say all the November competition madness didn't benefit us. The #TochinWin competitions turned out to be an unwittingly successful social media marketing strategy.
With all the retweets, mentions and shares pinging around cyberspace our website got so overloaded with visitors we're surprised we didn't see smoke! Many of those visitors enquired further about our services and we were able to welcome some new website design and SEO clients just in time for Christmas. #TochinWin certainly showed social media optimisation at its best.
Organising Your Own Social Media Marketing Strategy
#TochinWin turned into such an unexpected but exciting and successful form of brand awareness that we intend to integrate it into our social media marketing strategy. Join us on Twitter @TochinNet and watch out for the #TochinWin hash tag to win a variety of prizes. It'll be an adrenalin rush all round! Alternatively, if you would like help setting up a similar social media marketing plan, we'd love to hear from you.