Do Social Media Platforms Make Blogs Obsolete?
Social Media Vs Blogs
"Round up, round up ladies and gentlemen, have you placed your bets on the biggest marketing conflict of the year? In the red corner we have the unstoppable, ever expanding 'Social Media' and fighting just to keep his corner we have the slightly shaky looking 'Blog'. With just two minutes to go it looks like 'Social Media' is the safest bet with odds of 3-1."
Which marketing method would you support? Many people now believe blogs to be outdated, long-winded and hard work compared to the ease and convenience of tweeting, posting statuses and uploaded images at the click of a button from practically any device. However, we think that if you were really watching a competition between the two you would probably be bitterly disappointed. We would put money on them shaking hands and disappearing happily into the sunset together to work in parallel to attract customers. The most successful businesses use social marketing strategies that cleverly combine social media and blogs.
Social Media Is Easy, Why Would I Need A Blog Too?
If you are using social media websites to promote your company then you know that they are best for short blasts of information and snappy interactions with clients. You can launch competitions, unveil new products, discuss a support issue or display customer case studies. Do you not get bored of trying desperately to fit information into 140 characters without sacrificing spelling and grammar though?
Social media may be quick and easy to update but just because a proven marketing technique is a little harder to implement it does not mean it should be ignored. Blogs can provide current and potential customers with much more information than a quick Facebook status update. If someone is interested in your business they will always want to know more before committing to buy. Blogs also provide another platform for customer interaction, normally in a fuller capacity and if that were not enough, a blog can do wonders for a company's search engine marketing campaigns.
Social Media, Blog, Website Triangle
To take full advantage of what the social marketing world has to offer, your social media updates, blog articles and website should all be connected. Posts and tweets are perfect for giving fans and followers a taste of something interesting before recommending a blog article or website page that gives more detailed information. Blogs in turn can link to and recommend website pages so you can constantly drive more visitors to your website where the concentrated product and sales information is.
If you are not brave enough to take on a blog though or need help with your social media accounts Tochin can streamline your social marketing strategy and give your business a 'louder' online voice.