Google Play Music All Access
PPC And Social Media Giant Launches Google Play Music All Access
Google Play Music All Access offers users the ability to listen to millions of music tracks in addition to the ones they already own. The leading PPC and social media firm described it as "radio without rules".
The facility is set to compete with Spotify, Xbox Music, Rdio, Pandora and other similar products. However, unlike several of its rivals there is no free-to-use option beyond an initial 30-day trial period. Instead, users face a $9.99 (£5.60) monthly charge to access a library containing millions of songs via an Android mobile device or web browser although early subscribers are being offered a discounted rate of $7.99 per month. The announcement was made at Google's developers conference in San Francisco. Investors appeared to welcome the move, sending Google's shares above $900 for the first time. However, details of pricing and availability outside of the US have not yet been released.
Beyond searching and listening, Google Play Music All Access allows users to manually add songs to a playlist or allow a feature called 'Explore' to offer them recommendations. Playlists can also include songs that the user owns, which would otherwise not be available. An industry watcher highlighted how Spotify's service has been slowed down by its advert-supported option, suggesting Google was wise not to offer the same 'free to listen' alternative to subscriptions.
Google Choose Subscription Over Social Media Advertising Revenue
Google will help people become familiar with streaming music by being compatible with the majority of mobile smartphones and PC's. However, Google Play Music All Access' success is not guaranteed even with their mighty brand name behind the service. Spotify has 24 million users but the service had only managed to convince 6 million of them to pay and has to rely on selling online social media advertising for the other subscribers.
It is also worth noting this will be the fourth big music service Google has launched over the years along with various search and advertising platforms and social media updates. Every time Google and music come together people get excited because it is Google, but most of the products to date have not had the impact people thought they would. What's interesting is that Google already own YouTube, the most successful music streaming service in terms of hits and revenue, it just comes with videos and doesn't integrate into Google Play.
Social Media Mogul Demonstrates Popularity Of Platforms
Google also revealed new figures relating to the growing popularity of Android. It claims that it recorded 900 million activations of the operating system, which more than doubles the figure given last year. In addition, it said that more than 48 billion apps had been installed from its Google Play store and that on average, users were spending two and a half times more on it than they were a year ago.