Have You Discovered Facebook Advertising Yet?
Facebook Optimisation Can Get Your Website More Visitors
Facebook is a global phenomenon with, as of March 2013, 1.11 billion monthly users. That's a lot of people you could be putting your brand in front of! As of May 2013, over 16 million local companies have cottoned on to this fact and created their own business pages.
Facebook is at the core of the social media world so it's unsurprising it's used by consumers to trade information about brands and recommend them. Facebook have even introduced a 'Recommend' feature where customers can rate businesses they've purchased from. Such reviews have been shown to affect buyers' decisions so if you haven't got your company a Facebook business account yet, what are you waiting for? You're absent from a massive, influential platform that gives you access to millions of potential customers and vice versa. Get online and start notching up the positive reviews. Besides the 'everybody's doing it' factor, why should you incorporate Facebook advertising into your marketing strategy?
Facebook Advertising Has Many Advantages
They say a picture paints a thousand words. Facebook is such a visual platform that if this were true, you could write a novel in a day! The ability to post images, videos and personalise your profile page with a large banner makes every business page unique, eye-catching and interesting. Media can also be categorised so users can easily view videos or images for topics that appeal to them. Such media is great for promoting your latest special offers too, all of which contributes to your Facebook optimisation strategy; driving customers to your website.
It is vital to your brand and reputation that you have an independent website, and SEO, but one of the benefits of Facebook advertising is that you can essentially build a mini website with information about upcoming events, promotions and loyalty schemes in addition to your 'about us' profile. Facebook's core advantage is that it sets no limits on the amount of information you can share. While Twitter gives you 140 characters to explain your company, Facebook has sections for information like shop locations, opening times and history. Your posts can be as short or as long as you want with as many videos and images as you want meaning you can better represent your company and attract attention. Facebook also acts as a central social media base with visual links to other social media platforms and third party websites like Twitter, Pinterest and PayPal.
Facebook Optimisation Is Worth Your Time
Profile building, management and Facebook optimisation takes time though; a blank or unchanged profile will not draw interest. Network with other businesses online and improve customer service any way you can to increase your number of 'likes' and reviews, which could lead to you being recommended on others' profile pages by Facebook. Offering rewards for 'likes' is often a successful strategy too. Keep abreast of reviews and respond quickly to any negative ones to protect your reputation. Above all, update your profile regularly and communicate with users; the end goal is to get them to your website and buying your products or services. If you feel you don't have time to take advantage of Facebook advertising, there's no shame in using an experienced social media management company that can take care of your Facebook optimisation.