It's The Most Wonderful Time Of The Year For Marketing
All You Want For Christmas Is A Good Marketing Plan
Christmas started earlier than ever before this year with Clintons' festive displays popping up in August. They are clearly ready for Christmas, but is your business? There's more to December than just wishing your clients 'Merry Christmas' (although this is of course very important). There's now more mediums than ever to share the joy on too.
Just to make sure you don't forget anything, we've put together a helpful checklist.
Firstly, in the run up to Christmas, start telling your clients and customers how long they have left to order or start a project before Christmas. Social media marketing and newsletter email campaigns are a great way to start introducing time limits as well as opening hours over the Christmas period. If your business closes for longer than the obligatory Christmas and boxing day, you should mention how clients can get in touch if they need to and the timescale they can expect for any action to be taken. Starting the New Year with irritated customers is not what you want, so manage their expectations.
Step Into Christmas Social Media Marketing
If you are involved in marketing, you know that it takes more than one exposure for a message to sink in. This means you should start talking about your opening hours and order times early and keep pushing the message until Christmas. Social media marketing is one of the best mediums for this, particularly if you sell to consumers. You can even update your social media banners.
Many businesses run competitions or festive special offers in December. Promotions based on the 12 days of Christmas are often popular. Social media marketing comes in very handy for this type of campaign too. Boost your Twitter or Facebook profiles with simple 'follow and retweet' or 'like and share' campaigns or design a specific website landing page to direct more visitors to your website.
'Tis The Season For Email Campaigns (Fa La La La La)
Continue pushing your Christmas messages with banners on your email signature and closer to Christmas, your website. One vital piece of Christmas marketing not to forget is your company Christmas card. For environmental and financial reasons, most companies send eCards rather than print media cards. Approach a graphic design company to get a bespoke eCard designed for that extra personal touch - it's not as expensive as you think.
Finally, we cannot write a festive article without finishing off by wishing you a very Merry Christmas and a Happy New Year.