Social Media Marketing In Numbers
Social Media Marketing Should Be A Profitable Exercise
Have you noticed how people just assume that everybody has at least one social media account? Gone are the days it seems when a nice boy asks a pretty girl for her telephone number or a meeting between company executives ends with an exchange of business cards. Now personal and business interactions close on, "how can I find you on Facebook?" or "do you have a LinkedIn account?"
It's no wonder we all carry this assumption. In 2012, per month, there were over 1 billion active Facebook users, 200 million active Twitter users, 187 million LinkedIn members and 135 million active Google+ users. You may also be interested to know that the average ages of Facebook, Twitter and LinkedIn user were 40.5, 37.3 and 44.2 years old respectively. So, not all youngsters announcing they're having a jam sandwich like you might expect!
It's great that everyone can interact online in so many ways but if you have business accounts on social media platforms it can be difficult to identify your target market among so many other accounts. Whilst social media can be fun, the serious side is that if it isn't bringing you new customers or at the very least providing a better line of communication with current customers, you're wasting your time.
No Wonder Your Social Media Updates Are Getting Lost!
In 2012 Facebook recorded 2.7 billion 'likes' every day, Twitter saw an average of 175 million tweets per day and Google's +1 button was used 5 billion times per day. With that much activity your target market are definitely out there but it's difficult not just finding them but attracting them and making sure your messages don't get lost among everyone else's social media marketing.
Social media management is much more than sharing a few jokes or personal opinions about the latest news stories. The most successful business social media accounts are honed to focus on their products, services and promotions in a way that engages with their target market. This isn't easy but can be highly effective and profitable.
Help With Your Social Media Management
You aren't alone in trying to figure out the best social media marketing strategies for your business. Social media specialists, like Tochin, can work with you on a consultancy level to build a plan for making the most out of the opportunities offered by social media or completely manage your accounts for you. Their experience in social media optimisation will help to make and keep your social media marketing profitable.