Tips And Tricks For Optimal Twitter Optimisation
Making The Most Of Social Media Marketing
It is impossible to make it through a day without someone directing you to their Twitter account. Twitter really hit it off in the social media industry and chances are your business has jumped on the bandwagon by trying to use it as a social media marketing tool. Having an account does not necessarily mean you're managing and optimising your communications as well as you could though, so we've put together a few tips for you.
Firstly, decide on whether quality or quantity is important in your followers. Big numbers may look impressive but only a small percentage will be genuine members of your target market. Pursuing numbers and not potential customers means any social media marketing campaigns will be badly targeted and probably unsuccessful. Do not therefore feel pressured to follow everyone back, as it means users that do follow you are more likely to really be interested in your products, services and what you have to say.
Twitter Optimisation Relies On Interaction
It goes without saying that your interactions should be original and engaging to attract attention. Consider adding relevant media like images and do not use all capitals thinking it will be attention-grabbing. Studies show users find this irritating and therefore ignore the tweets. Similarly, stick to proper English. Surprisingly, in a country where it seems the new national language is text speak, writing tweets that use correct spelling and grammar is actually valued. Don't overdo it on the hashtag front either, more than two hashtags is considered a bad Twitter optimisation technique and tends to result in disregarded tweets.
Don't be afraid to contact users and tell them what you have to offer. Don't pester them or bombard them with information but Twitter was designed as an interactive networking tool on a personal and business level. Respond to questions or comments and your reputation as an active member of the Twitter community can only improve and you may make some customer conversions on the way. Show some personality too, people don't want to talk to a robot!
In-house Or Outsourced Social Media Marketing?
Above all, Twitter optimisation means using links to direct followers to your website but don't use them every time and always make sure they're relevant to your tweet. You may well be using Facebook as well as Twitter and while it's tempting, don't duplicate information, try to keep your social media marketing fresh on both platforms.
Lastly, take advantage of analytics tools. Look for follower activity and demographics so you can streamline your followers and find new, targeted users. These are just a few suggestions but if you're low on ideas or time there are specialists who can help with your Twitter social media optimisation and other social media marketing campaigns.