Using Lists For Twitter Advertising
Are Twitter Lists A Part Of Your Twitter Advertising Strategy?
The majority of UK companies are coming to understand the power of social media marketing. Twitter advertising is still a firm favourite but despite its popularity, many business users still only focus on the basic functions of posting tweets and photos with a bit of retweeting thrown in for good measure. This means that other tools and their benefits are going completely unnoticed, like the 'lists' function.
Put simply, a list is just a specific group of Twitter users. You can view tweets from all the accounts you add in one timeline rather than individually checking their profiles all the time or missing their interactions in your main timeline. So what kind of lists do people make? Why would they want to monitor specific groups of accounts?
A lot of Twitter advertising is based on responding to events in the world. A list to monitor breaking news means you can react quicker.
If your company is attending an exhibition or conference, create a list of organisers and other attendees to stay informed and start networking before you go.
Inspiration For Your Twitter Advertising
Create a list of clients and customers so you can stay up to date with their activities and easily communicate with them. Make sure you mark the list as private so that competitors and the wider Internet do not have access.
Speaking of competitors, follow yours. Their campaigns may provide inspiration for your next one. It's always good to keep an eye on what your competitors are doing.
Consider a list of your suppliers too. They will also be doing Twitter advertising and you may be able to bag a bargain that they are only promoting on social media.
Twitter Advertising Is All About Interaction
Social media marketing is all about interaction so keep a list of the accounts that regularly interact with you or support your account with favourites and retweets. It will make it easy to return the favour and they will be pleased you've noticed and continue to help promote your account.
If you run competitions on social media, add accounts that have correctly entered to a list so you can easily choose winners.
If you regularly encounter people that could be interested in your products and services, keeping them in a private list will make them easier to track and contact. Don't let a competitor get there first! Mass Twitter advertising is not possible but you could tailor tweets to each and win business.