YouTube Advertising As A Form Of Social Media Marketing
YouTube Advertising - Are You A Belieber?
These days it would be a hard task to find many people that hadn't heard of the social media website, YouTube. According to YouTube's statistics 72 hours of video are uploaded every minute and the website has over 1 billion unique visitors a month who together watch over 4 billion hours of videos per month. With statistics like that many companies get swept up on to the social media marketing bandwagon. However, businesses should always consider how any marketing method will help to achieve their goals. If the answer is, 'it won't', then the budget will be wasted.
As such, YouTube video marketing isn't necessarily suitable for every company. While Justin Bieber rose to fame after being discovered on YouTube there's no guarantee everyone else will have the same kind of success. So is it time for you to invest in YouTube advertising?
Content Is Key For Social Media Marketing
Firstly, have you got anything to say or show in a video that will be of interest? Can you offer advice or a free service while promoting your products? Standing in front of the camera holding a plant pot saying, "we do fantastic plant pots, come and visit our shop", won't cut the mustard. However, if you can target gardening fanatics with advice about seasonal plants or instructions on how to plant tomatoes for the best crop, the information you're providing is more helpful and relevant. Lauren Luke launched her own successful cosmetics company after offering make-up tutorials on YouTube. Company news or tours could also be interesting. Remember that with YouTube advertising or indeed any social media marketing, content is king.
YouTube advertising is often associated with viral campaigns where a video is usually humorous or emotive in some way and encourages users to recommend it to others. If you have no blinding inspiration or budget though, this option probably isn't for you. Similarly, if you have one great idea for a video but nothing for follow-up videos, YouTube advertising may not be your best option.
The Costs Of YouTube Advertising
It is important to remember that any correspondence or collateral released under your brand name is ultimately a reflection of the company. Making videos for YouTube advertising does not have to be Hollywood standard but badly executed videos could cause more harm than good to your brand reputation.
While uploading to YouTube is free you must consider the costs before committing. For a semi-professional video time and money are still needed for thinking of ideas, scripting, organising props, recording and all the attempts it will take then improving the video, uploading it and monitoring responses. You will also need to consider advertising the video itself along with the cost of updating your website to show your latest videos. Building other social media marketing platforms into your mix is often a useful strategy.
Ultimately, when done correctly YouTube advertising can bring a company great success but you should be confident of your skills or willing to outsource to a specialist company.