A Guide To Online Marketing Statistics
Finding The Right Online Marketing Suppliers
If you have invested in an online marketing service, like banner advertising, SEO or PPC you should expect feedback on the success of your campaigns. Before committing to a service, you should always ensure there is a way to track whether the provider is delivering on their promises.
You may notice an increased number of enquiries, which is a good testament to their skills but statistics back-up their claims and show whether your increased leads are from the sources you think. Real time statistical platforms are preferential because they update moment to moment, making them hard to falsify. Static emailed reports with only end of the month figures are easy to manipulate and unfortunately, we have come across companies that change the results to make them more favourable.
Standalone statistic programmes and platforms can monitor the success of online marketing services from many providers in an objective fashion. Few however, provide as much accurate, real time insight as Tochin's web intelligence platform.
What To Expect From A Top Class Statistics Platform
Tochin's stats platform is usually provided to clients free of charge when they use +Traffic, the one price, all inclusive search service. It can also be purchased as a standalone service though.
You can find out information like the number of page views, visitors and where they have come from with accompanying pie charts and line graphs. You can also discover which pages were most popular and where visitors were geographically located. In addition to learning which of your SEO keywords were most popular, there is also a section that tells you about keywords your target market are searching with so you can add them to your package and attract more visitors.
Listen To Your Online Marketing Stats
User-friendly statistics platforms mean results can be analysed and interpreted in minutes. If fully understood and used to their potential, statistics give you a great amount of control over not just your online marketing services but your whole marketing strategy. They can help you appreciate how your target market understand your business so you can position yourself better as well as identifying your most successful sources, which you can then utilise further.