After SEO Scandal, Will It Be 'Happy Mother's Day' For Interflora?
Interflora Website SEO Strategy Heavily Penalised
Whilst it will be a great day for many mothers up and down the country, the same cannot be said for Interflora. Interflora was recently penalised for apparently bypassing Google's website SEO PageRank rules by 'paying' for links on regional news publisher websites.
Google pulled the SEO ranking of Interflora for its own brand name as well as related search terms like 'flowers', 'flower delivery' and 'florist', which would usually have shown Interflora at the top of the organic search engine results.
Buying or selling links, such as within marketing online advertorials, violates Google's PageRank rules despite it being a practice that many online newspapers partake in. They are also being rebuked with some seeing a drop in their own PageRank scores.
Interflora Attempt To Rectify SEO Mistake
Interflora, or its website SEO agency, has been approaching bloggers requesting that they remove links to the company in their posts, indicating that Interflora is aware of its wrongdoing and desperately trying to remedy the situation.
These dubious SEO tactics commonly rely on flooding the internet with irrelevant links and pointless information rather than focusing on creating real content that actually interests and engages people. It is disheartening to see that an SEO agency, or someone within the marketing department, has destroyed the good standing and trust Interflora had within the search engines with this strategy.
The real question is what impact this will have on their sales figures. Clearly, over the coming days and weeks we will start to understand the fuller impact on Interflora, as they release sales figures for Mothers Day and other important calendar events in the immediate future. Other florists will no doubt be jumping for joy, as it is not often your competitor 'foots the bill' for boosting your sales by practically disappearing from the Internet.
Ensure Your Website SEO Strategy Is The Right One
There is an important lesson to be learnt here for businesses of all sizes. Whist you are reading this, if you think you can hide behind the fact Google did this to make an example of a big brand breaking the SEO rules, think again.
You heard about this story for the very reason it was a 'big brand'. If it happened to you maybe no one would ever hear about it for the simple reason that you are probably not a household brand name and considered 'news worthy' to the national press. Google's website SEO technology is very sophisticated so our advice is not to abuse Google's guidelines.