Choosing The Right Google AdWords PPC Keywords
Research Google AdWords Keywords
If you are new to PPC platform Google AdWords, building a successful campaign can seem a mission with so many elements to consider, one being keywords that don't push your budget out the window. Here's just a few tips on choosing the best PPC keywords for your campaign.
Before even considering PPC keywords you must always decide on a budget otherwise AdWords could be an extortionate marketing method. From the outset it's important to recognise how your target market understand your business so ask clients and objective friends what keywords they would use to find your products or services on Google. Create a core list of responses and add any of your own but remember you have inside knowledge so keywords like technical terms may be pointless if your usual customers only understand your services at a basic level.
Keep Google AdWords Keywords Relevant And Manageable
When you start adding your initial keyword list to AdWords you will see Google generates its own suggestions for you to use directly or as inspiration. You can track how much each keyword is worth by viewing Google's recommended minimum bid in the main settings to see if it will suit your budget. Remember to choose only a manageable number of search terms. It may be tempting to choose everything that looks relevant 'just in case' but keep your budget in mind as well as the time you can dedicate to managing and monitoring your PPC campaign.
When setting up your Google AdWords PPC campaign, in 'Keyword matching options' under 'Advanced Settings' choose to include plurals, misspellings and other close variants so you won't have to worry about accounting for all the spelling errors and variations visitors may use. Lastly, analyse impression numbers and click-through statistics after a month period. Consider streamlining your campaign more around the keywords that have had the most success. It's hard to get everything right the first time but remember, you are in control of your campaign. Once Google has approved it, you can change your keywords whenever you want.
Help With Google AdWords Is On Hand
A word of caution to finish. It is advisable not to rely completely on Google's suggestions, as while they are there to assist you, they may recommend more expensive PPC keywords. However, if you don't have the time or patience to test and improve your strategy alone you can always hire a Google AdWords consultant like Tochin to set-up and manage your account. Years of experience means keyword research is undertaken quickly and efficiently as part of a honed procedure for success.