Google AdWords Drives Android Mobile Smartphone Sales
Mobile Search Dominated By Google
Research shows that Google Android powered 75% of mobile smartphones sold in the third quarter of 2012. With a staggering 135 million Android phones sold worldwide in the third quarter, Android's market share leapt from 57% to 75% in just one year. Google's Android operating system is free for phone manufacturers and makes revenue from Google's mobile search technology and PPC online advertising AdWords and AdSense platform.
Other Players In The Mobile Search Game
Apple's popular iPhone made a more reserved increase to 14.9% from 13.8% whist the heavily troubled Blackberry and Symbian powered mobile phones market share continued its rapid decline. Blackberry declined from a 9.5% share to just 7.7% over the course of the year. Symbian plummeted from 14.6% to 4.1%. Nokia, which previously used Symbian for its smartphones, has now migrated largely to Microsoft Windows Mobile. Microsoft powered mobiles made up 3.6% of the smartphone market in the third quarter; however, the recent launch of the Microsoft Phone 8 may see an increase in the company's share of the market.
Mobile Search Strategies Are Critical
With the continuing rise in smartphone usage, mobile optimisation is increasingly important and those without an effective strategy will start losing business in an already harsh economic environment.
IDC analyst Kevin Restivo told Reuters that Android's close "tie-ins" to Google's broad array of online services such as online mobile search and maps was a key factor in the growth of Android. He wrote in the IDC report: "Google has a thriving, multi-faceted product portfolio. Many of its competitors, with weaker tie-ins to the mobile OS, do not.".