Online Marketing Is More Than Just Google
Blinkered Online Marketing Strategies
It can be frustrating sometimes as an online marketing company because many clients are completely blinkered when they first come to us and are completely unaware, even closed off to all the opportunities available to them. What do they want? To be on the first page of Google. Google have certainly done a brilliant job of obliterating their competition and convincing UK companies that they are THE place to market. World domination? Doctor Evil has nothing on them!
While Google can offer many excellent marketing opportunities in their organic and pay per click (PPC) search engine listings, there are other ways to search for websites on the Internet. For a company to ignore all these other methods is to cut themselves off from any potential customers using them. Bing is certainly an upcoming search engine and Yahoo still has many fans while it is clear to see that social media websites now play a significant part in creating a business' online presence.
Narrow-Minded Online Marketing: The Consequences
Let's pretend for a minute that you own a jewellery shop and you've just invested in a beautiful ecommerce website along with an online marketing SEO strategy that focuses solely on Google. While you are busy running your business these events are happening around the country.
Margaret is searching on Yahoo for someone that can clean her antique locket and comes across a local jeweller.
James and Rachel just got engaged and are using Bing to find the perfect engagement ring. They find a stunning solitaire diamond ring from an independent jeweller.
Sarah is browsing Facebook while wondering what to get her best friend for her birthday. She notices an advert on her feed for a unique-looking bracelet that she knows her friend will love.
Alan has been trying to find a nice watch for a few days. While he's looking on Amazon he sees an advert for a recommended jeweller who is having a sale on watches and finds exactly what he's after.
A Multiple Platform Online Marketing Service
All the people above found the product or service they wanted but not from your hypothetical company. As you chose to market only with Google, these people and anyone else using the same search methods did not even know your company existed because you did not appear in any of their online searches. Is this a mistake you're making in real life too? If so, Tochin's +Traffic online marketing service is the answer, as you simply choose your search terms and your website is promoted across a whole range of platforms, all for one price.