Online Marketing Strategy Options
An Online Marketing Strategy For A New Website
So you've taken the time and money to invest in a beautiful, whizzy new website that is also mobile and tablet friendly. Now what? Besides gazing adoringly at it all day now you need to put it to work. Unless you are incredibly lucky and get work only through referrals or reputation alone, nobody will see your lovely new website design if it's just sitting pretty in cyberspace. The next step is to organise an online marketing strategy.
There are a number of online search services that will help your target market find your website but making a decision on which to use can be confusing so let us offer you a few options.
Search Engine Optimisation Is An Important Online Marketing Strategy
There are few businesspeople left out there that have never heard of search engine optimisation. You may not know exactly how it works but you'll certainly have heard the term bantered around. Many relate to SEO as 'getting in Google'. This is a very simplified perspective, as SEO is an organic search strategy relevant to other search engines too, like Bing and Yahoo. Search engine optimisation does aim to 'get you in' the search engine listings though for specific keywords so you appear when someone searches them. Search engines are still at the centre of how people search online so a search engine optimisation strategy is important for any website.
However, don't think SEO will solve all your problems. Traditional search engine marketing does not necessarily help your website on mobile or tablet search engines, as they use different technology and so will show different results. You should therefore also consider specialised tablet and mobile search engine optimisation to reach the widest audience.
You've probably considered jumping on the social media bandwagon if you're not riding it already. The trick is to use the medium to the best of its potential though; mundane updates won't attract visitors. Social media optimisation not only raises awareness of your brand but also aims to direct people to your website through well-planned and executed online marketing strategies.
The Winning Online Marketing Strategy?
Alternatively, you could choose Tochin's revolutionary +Traffic Service, which is the first of its kind on the market. For one price it directs visitors to your website on any Internet-enabled device and combines traditional search engine optimisation, tablet and mobile optimisation, social media optimisation and more for a unique blend of success.
Pay per click (PPC) campaigns are another alternative to SEO. They have gained popularity for their fast results and famous name in the case of Google AdWords but can be a very expensive and limited online marketing strategy. A PPC AdWords management consultant can help to reduce costs because of their experience but if you want our opinion, the +Traffic Service is the winner on every front with its multi-level targeting on any device for only one price.