PPC Giants Google Plan £1bn UK Move
Google Pay-Per-Click (PPC) Headquarters On The Move
Pay-per-click (PPC) marketing giant Google is to move its UK headquarters following its purchase of a 2.5 acre site at King's Cross in North London for a huge £1bn.
Google UK plans to build a seven and eleven storey complex and will relocate staff from two current London offices in Victoria and Holborn when the new complex is completed in 2016.
PPC Market Leader Move Is 'Good News'
Google's Matt Brittin said the move was "good news for Google, London and the UK".
It will be located in the King's Cross Central development, which sits on a former fish, coal and grain goods yard and spans 67 acres. The redeveloped site will eventually contain homes, offices and shops. Over the past two years, Google has purchased premises in Paris, Dublin, and now London, bucking Google's usual option to lease.
UK Home For Pay-Per-Click A Logical Move
Mr Brittin, vice president for northern and central Europe said, "This is a big investment by Google. We're committing further to the UK, where computing and the web were invented.".
Construction on the site will begin towards the end of 2013.