PPC Leader Google Bans Advertising On Glass
PPC Giant Says No To Advertising On Glass
Developers working on apps for Google Glass have been told they will not be permitted to place PPC or adverts within the device's display. Google terms and conditions for developers working on Glass also prohibit companies charging for apps. Google held a competition earlier this year inviting potential users to come up with ways to use the device, while developers have been eager to be among the first to try out the technology.
The glasses, which have a five-megapixel camera and voice-activated controls, have started to be shipped. The bone conduction transducer allows the wearer to hear audio without the need for in-ear headphones, as sound waves are delivered instead through the user's cheekbones and into the inner ear. Accordingly to Google, the display is similar to looking at a 25in high-definition screen from eight feet away. The device is able to record video at a resolution of 720p, has 16GB on-board storage, and connects with other mobile devices via Bluetooth and Wi-Fi. The company says the battery will last for "one full day of typical use". Apparently developers and 'Glass Explorers' can look forward to receiving the first wave of the product shortly.
Google Glass Opposed
To date, it is privacy groups that have offered the strongest dissenting view against Google's plans with Glass. One campaigner from a group called Stop The Cyborgs, wrote, "We want people to actively set social and physical bounds around the use of technologies and not just fatalistically accept the direction technology is heading in."
The protester predicted that the focus of coverage about the device would shift from talking about the "amazing new gadget that will improve the world" to "the most controversial device in history".
How Long Before PPC Advertising Is Approved?
Developers may be starting to wonder how exactly they will be able to make money from the device. Glass is unlikely to have full monopoly on the market, as other possible competitors include Japanese firm Telepathy Inc and the Chinese search giant Baidu who are both working on similar products. Despite the current ban on advertising, Google is unlikely to overlook a potentially profitable area forever so it may only be a matter of time before PPC and other advertising infiltrates the head mounted display.