Search Engine Optimisation And Finding The Best Results
Tigers And Search Engine Optimisation
We're going to start this article with an excursion. Imagine you've gone to the zoo for the day and desperately want to get to the big cat enclosure for their feeding time and keeper talk. There are no signs nearby but you see a keeper so ask them how to find the tiger house. They give a choice of routes you could take and before you know it you're fighting to get to the front of the crowd. If however, you had been momentarily distracted and accidentally asked the keeper how to get to the tapir enclosure their directions would have been somewhat different and your day slightly blighted.
The point is that when you ask the right question you get the correct information in return. In this imaginary trip you can substitute the keeper for a search engine, their directions for a list of websites with the most relevant search engine optimisation to your query and the tigers for the website you click on from the list. It seems very simple and painless but it is surprising how many people have trouble finding what they want quickly and easily on the search engines.
Being Specific And Accurate Will Give The Best Search Engine Results
As a general rule Internet-enabled devices and search engines aim to make searching online as convenient and accurate as possible. However, you are in control and they can only work with what you give them. Be specific with your query or search term. If you searched for 'tiger' in Google you'd get an eclectic mix of results including listings for news, clothing, beer and charities. The chances are that you were looking for something more targeted like 'tiger paintings' but if you wanted to buy a painting this would still give broad results so ultimately the best search would be 'tiger paintings for sale' with a location, which would show you local sellers, particularly those with search engine optimisation plans.
Tochin's unique trending technology gives an insight into how people search online and while the above may seem obvious, our results show many have difficulty structuring their searches. Another core issue is spelling. Search engines generally pick up on errors and offer the correct alternative but this still involves extra clicks and time for the searcher. Many companies do not include spelling errors as part of their search engine optimisation strategy either and some errors will go unnoticed. 'Tigger paintings for sale' will have different results to 'tiger paintings for sale' but both are still legitimate searches. Turning instant predictions on in the search engine settings could be of assistance here.
Search Engine Optimisation Designed For Searchers
Many mobile devices can automatically recognise a searcher's location and tailor search results accordingly but in instances where this is not possible, manually setting your location on the device itself will streamline searches. This can also be done in search engine settings.
If a company is using the right search engine optimisation strategy they are promoting keywords they think you will search with. They want you to find them so make life easier for them and you by taking note of these tips when you next search online.