The Importance Of Targeted Search Engine Optimisation (SEO) Keywords
The Consequences Of Badly Targeted SEO And Advertising
We're going to start this article with a game of 'Pretend'. Today you're going to be a baker with a lovely little shop nestled between lots of other shops on a busy high street. There's plenty of foot traffic going past but sales are flagging because the surrounding shops simply overpower your little boutique bakery. You decide to place a big chalkboard in a prominent position in the street advertising your 'wide range of beads' but are left a little puzzled when everyone who pops in asks about necklaces or bracelets. After selling very few loaves or cakes you eventually ask a 'customer' why they want to know if you sell Pandora beads. Then you realise your mistake.
In this story you can see very easily that your advertising is attracting the wrong people but how can you tell on the Internet? When putting a search engine optimisation (SEO) strategy together many companies don't realise how important it is to choose the right keywords to promote their services. The wrong keywords can result in attracting the wrong visitors or even attracting no-one!
Search Engine Optimisation Keywords Without The Guesswork
When choosing keywords many companies try to put themselves in their customers' shoes, which may sound simple but it's hard to ignore superior knowledge and their lists often include technical terms and names that their customers have never heard of. Much of the time a search engine optimisation strategy can be testing and changing keywords to get the right combination to attract as many relevant visitors as possible.
Fortunately, Tochin have developed a service that takes the guesswork out of choosing SEO keywords. The +Traffic Service goes beyond informing you of the few keywords visitors used to find your website by monitoring traffic for your industry as whole. It can track the keywords people use to search for type of services and recommend the ones that will be most successful for your business.
Fast, Targeted, Successful Search Engine Optimisation Results
+Traffic can quickly hone your SEO campaign into a precise, targeted and successful strategy. It cannot be stressed enough that to get the right visitors you need the right keywords. +Traffic can tell you what your target market are actually searching for, not what they might be. Customers already using +Traffic have seen results faster than traditional search engine optimisation because they were able to align their keyword list with what their target market were searching for.