Using Website Statistics To Improve Your Online Marketing Strategies
Analyse Your Statistics For Better Website Optimisation
Many website owners make the mistake of not spending enough time and attention on their web statistics and when they do take a peek they are only interested in the total number of visitors. Website statistics have so much more information to offer that if interpreted correctly can show where marketing collateral is working well and where it can be improved.
The information shown on your web intelligence platform can vary dependent on the provider. If you feel your current platform does not provide enough information there are many other providers and platforms available. Tochin's +Traffic Service website optimisation and statistics platform comes particularly well recommended and is what the following guidance is based on.
- If you find that lots of visitors leave your website on the same page you should get an outside opinion on this page. Visitors may be seeing something they don't like and if you can identify what then you can change it.
- Similarly, if you have an ecommerce website and visitors fill out their information up to a certain point before abandoning the order, they are probably encountering something they don't like. Check for inadvertently conflicting information or hidden charges.
Tailor Your Online Marketing Strategies From Past Results
- Statistics show the main sources of your visitors so you can check whether they match your marketing methods. Are there any sources under delivering on their promises and wasting your money or any that are over delivering and deserve more of your budget?
- Look at whether your website receives increased visitors from any particular geographical locations and if so, consider targeted geographical online marketing campaigns to these areas.
- Check which browsers and operating systems are most popular among your visitors and double-check with your web design agency that your website is compatible. If they can't view your website properly, visitors are likely to get frustrated and leave.
- Identify whether there is a pattern of activity on your website. Do you get more visitors consistently on certain days of the week or at particular times of the month? If you recognise a trend, take advantage and up the ante on your marketing campaigns at these times. Social media sites like Twitter and Facebook are excellent for short-term marketing campaigns as are email campaigns.
Boost Your Website Optimisation With Proven Keywords
- Pay attention to search term statistics detailing which were most popular then think about expanding the number of search terms in your website optimisation package to include more that are similar to your most successful ones.
- The +Traffic Service platform recommends search terms that visitors are using to search for your type of products or services. Take advantage of these recommendations for a more targeted online marketing strategy.