Have You Heard Of Search Engine Mobile Optimisation?

The younger generations cannot imagine a life without technology like whizzy mobile phones to make their lives easier and most people that can remember the days of relying on 'snail mail' are firm converts to the latest gadgets of convenience. Now people can contact anyone in the world at the touch of a button and search for information about absolutely anything by voicing a simple command. Where does the answer come from though?

The best listings shown in response to a search are those that have been optimised for mobile search engines. You are probably familiar with searching for information on Google on a computer and the process is similar on a mobile phone but taps into different search technology and techniques. If you were to search for a keyword like 'iPhone 5 plans' the resulting listings on a computer would likely be different to those shown on a mobile phone. Businesses must therefore use search engine mobile optimisation to make their website attractive to mobile search engines like Google Mobile, otherwise you can't find their products on the move.

Search Engine Mobile Optimisation In Action

Very soon Mother's Day will have crept up on you and you know you'll never hear the end of it if you don't at least organise some nice flowers. You need only find the Google Search App on your iPhone or smartphone and ask 'where's the nearest flower shop?'. Google can identify where you are from your phone settings and run a local search for florists nearby, instantly providing you with a list. Florists that have taken the time to make their website more mobile search engine friendly will likely be at the top of the list and waiting to take your order. If they are a savvy company you could order a beautiful bouquet on their website or simply get directions from Google and choose one in person. Had you done the same search on your computer at home or work Google's recommendations would have been different.

Search Engine Mobile Optimisation For Your Business

Have you taken the important steps to optimise your website for customers looking for your services on their mobile phones? To reach your target market on all levels you should aspire to optimise your website for search technology on all the contemporary devices, including computers and tablets. If you're still confused or want to organise an optimisation plan Tochin can help. In fact, we can make it simple with our +Traffic all inclusive search service for one price.