What Search Engine Marketing Strategies Are My Competitors Using?
Focusing Too Much On Competitors' SEO Strategies Can Be Detrimental
Wouldn't you love to be a fly on the wall at your competitors' businesses, even just for a day. You could find out how the day-to-day running of the business is done and more importantly, how they're attracting customers and keeping them. When it comes to search engine marketing and choosing keywords the most popular question we encounter is 'what are my competitors using?' Basing keywords around competitors' lists can be a sink or swim strategy, as it can be hard to know whether the keywords they are using are relevant and getting them any visitors. It would be foolish to follow blindly in their footsteps and make the same mistakes.
In the same vein, some clients have approached us about search engine marketing but were totally fixated on one keyword their closest competitor was listed for. Firstly, one keyword does not an SEO campaign make, and secondly, when they were persuaded to widen their focus and incorporate other keywords, they still remained obsessed with beating their competitor for one keyword, despite other successes.
Structured, Targeted Search Engine Marketing
Trying to understand competitors' tactics is important but must be approached with a level of common sense. Getting carried away with bad strategies or being closed-minded is not beneficial to any business' search engine marketing strategy. Who says your competitors always get it right and should set the bar anyway?
Tochin's +Traffic Service answers the all important question of how competitors are being found in the search engines while putting a working SEO strategy in place for clients so they don't make the same mistakes. The intelligent system can track what keywords your target market are using to find the type of products and services you and your competitors provide.
Be An SEO Leader
By tracking how potential customers are searching and finding your competitors you can get a slice of the pie with a structured +Traffic search engine marketing strategy. Using the unique tracking technology +Traffic can recommend the keywords your customers are searching for so you can reach out and target all the right people without any pointless guesswork. With +Traffic it will be you that is a step ahead of the rest with competitors rushing to find out YOUR secret.