Demystifying The Jargon Behind Bespoke Ecommerce Websites
Aren't Ecommerce Websites Complicated?
Ecommerce website designs are no longer a new concept yet the elements and processes behind them still remain a mystery to most people. There are many more 'easy' options out there now, like PayPal for business and ready-made ecommerce solutions. However, if you want to stand out from the crowd or customise your online store, the original bespoke ecommerce website is still the best.
As a strong advocate of unique website design coupled with easy content management systems, we've put together a basic guide of the elements you need to get your store up and running. At the same time, we've tried to debunk some of the jargon you may come across in your quest for an online shop.
Domain Name and Hosting
Even the first-timers among you will no doubt know that any website needs a domain name and hosting to work and ecommerce designs are no different. Put simply, the domain name is the identifying name for a website, like tochin.net or bbc.co.uk while hosting is the storage space occupied by your website on a server.
The Technical And Financial Details Of Bespoke Ecommerce Websites
Shopping Cart/Shopping Basket
This is the programming in the website that enables visitors to add products to their basket and proceed to the checkout. Without this level of programming a website would be a standard, static design. This also covers the programming required for features like automated promotions, 'save for later' or 'favourite' options, and lists of recently viewed items. This is the part that can make your ecommerce website design truly bespoke.
You need a merchant account to be able to accept card payments, in this case over the Internet. After authorisation, this is where the payment gateway will transfer funds from orders paid. That sounds very straightforward but like with any banking service, there are many potential fees to consider before choosing the one for you.
This a secure facility that authorises payments once an order is placed through the ecommerce system. It acts as the financial go-between for customers and suppliers, ensuring the customer has the means to pay for the goods ordered and their card details are correct. Once verified, the payment gateway sends email confirmation of the order to the customer and supplier before transferring money from the card details supplied to your merchant account.
Marketing Your Shiny New Bespoke Ecommerce Website Design
After wading through all the technicalities and design tweaks it would be a shame for no one to see your finished masterpiece. A search engine optimisation strategy aims to get your website listed in search engines, like Google and Bing, for relevant keywords. A successful plan will direct targeted visitors to your new ecommerce website to buy your products.
Social media marketing is also a worthwhile consideration. Research has shown that recommendations and positive reviews on social media websites fuel online sales. Twitter, Facebook and other social media platforms are also great mediums for reaching a wide audience at low costs and improving your customer service.
This is clearly not an exhaustive list but hopefully a step in the right direction to get your bespoke ecommerce website up and running. Working with an experienced creative design agency will also do wonders for your business as opposed to going it alone or choosing the cheapest option.