Design Your Ecommerce Website To Get Repeat Customers
Time To Get An Ecommerce Website Designed?
According to the Office for National Statistics, online spending in the UK was averaging £582 million per week. That's a 10.3% increase compared to the previous year, showing online shopping is still a growing trend. £582 million is an impressive figure but is your business getting a slice of the pie?
If you've already got an online store you're half way there but if you don't maybe it's time to consider whether an ecommerce website design could give your business a much needed boost to a wider audiences online. Aside from search engine optimisation and other forms of online marketing, the best way to gain sales and repeat customers is to give them a good experience on your website. We've put together some advice to help you do just that.
Your Ecommerce Website Design Was Made To Sell
A well-constructed ecommerce website design should:
Be easy to navigate around
Ensure all information and products are easy to find; no page should ever be more than three clicks away. Categorise products using terms your customers understand, not industry terms they've never heard of.
Show high quality product photos
You would not sit in an empty shop on the high street so showcase your products as you would in a physical store. Show all angles and any special features, including a zoom facility or larger images. Stage the products for the best shot if possible, for example, clothes always look better on a model. The product should always be the central focus of the image though.
Provide full product descriptions
You're not an amateur eBay seller so give all the important details. Sizes, colours and well-written copy will encourage customers to purchase more than 'black dress'. Including size guides and allowing customer reviews will work in your favour too, especially if they are positive reviews.
Don't try to hide discount code forms to force customers to pay full price; they may well do but to someone else on principle. Also, identify items that are out of stock. Don't tell them at the checkout or worse, take their money then send a sneaky email. State your returns policy and delivery costs clearly too. If you say you have an ecommerce website design, make sure that's exactly what it is. Don't mislead customers with your website's appearance then ask them to place an order by phone.
Security And Convenience Are Paramount To Your Ecommerce Website Design
Emphasise the security policy
In most cases customers are handing over their bank details, which should be stored securely and used only as they have agreed. Highlight your security policy and stick to it in practice too. Include details of how your company adheres to the data protection act as well.
Store customer details safely so they can just login, not start from scratch every time they want to place an order. Consider using PayPal as a payment option, many people prefer it and it's less hassle than getting up to find their credit card. Have your website design agency programme a box that shows the items customers viewed recently too; if they reconsider their decision and want to buy you've made it easy for them.
Check your ecommerce website design regularly for human error, appearance and functionality. Browser updates could affect how it is displayed and issues like incorrect links could result in error 404 pages showing instead of product pages.