Ecommerce Website Design Is Crucial For High Street Brands
Ecommerce Website Design Vs Physical Shops
'Showrooming' is the act of viewing goods in a 'bricks and mortar' shop and then buying them at the cheaper price from an ecommerce website online and it's on the rise. I was on a shopping trip with a friend recently and our main objective was to hunt down a birthday present for her mother. We wound up in Waterstones whereupon she found a cookbook by a celebrity chef her mother has a significant crush on. The problem? "It's £35!," she whispered.
She had barely uttered these words before whipping out her iPhone and searching for a better price. "Look, I found it on Amazon for £15 with free delivery!" she said rather too loudly for my liking. As I looked up, I caught the eye of a frowning staff member no doubt seeing her bonus or even her job disappearing before her eyes and let me tell you, I couldn't get my friend out of the shop fast enough.
Smartphones make showrooming easy, as product codes can simply be scanned by apps and found on the Internet for cheaper prices. The act is being pitched as one of the biggest factors in the demise of high street brands. Jessops, the photography specialists, even went as far as displaying a sign in one of their stores that read, "The staff at Jessops would like to thank you for shopping with Amazon".
Ecommerce Website Design Can Give Consumers A Saving And Businesses A Profit
Using a store as little more than a 'try before you buy online' type of environment does show a certain amount of shamelessness, but considering the product in front of you can sometimes be bought for a substantially cheaper price from an ecommerce website, can you really be blamed? Should you even feel guilty? The sense of achievement at finding a better deal accompanied with the relief of saving a few pennies probably goes some way to counteracting any remorse.
Finances are being squeezed and disposable income is currently a luxury for many people although it could be argued that many businesses are hardly in a better position and are suffering from a bad economic climate. However, can they really be seen as innocent victims or is using the economy just an excuse to mask the symptoms of a non-competitive business?
Can Ecommerce Website Design Combat Showrooming?
As shoppers we have always searched for the best deal, it's not something that has just crept up on businesses. For the consumer, this is actually very savvy but is there a way for retailers to combat showrooming without closing their physical shops? This is the difficult part, as renting floor space will always cost more than creating an ecommerce website and hosting it. There is also the ethical issue of employment. However, it is hard to sympathise with brands that still have yet to evolve by organising an ecommerce website design in an attempt to become more competitive online.