Getting Online As A Start-Up Business
Stress-Free Start-Up Website Design
If you're in the very stressful throes of starting your own business, congratulations, not everyone has your courage. We've no doubt you are researching every facet of your upcoming business in great detail and appreciate the importance of creating your online presence very early on. The Internet has many low cost options available to you and has a wider reach than any offline platform could.
It is impossible to think about your branding without considering your website in tandem. It can often be best to use the same creative design agency for all digital design work for convenience and harmony between artwork. Some companies, like Tochin, offer a start-up web design package to reduce the hassle for you. These often include a fully bespoke website, logo, print and digital media design as well as a high level of support and advice. Such packages are definitely the best option for first time entrepreneurs.
Creative Design Agency Website Design Options
Start-up web design packages are of course not the only option. Many creative design agencies also offer a low cost, one page website; Tochin's is the £99 website, which includes domain, hosting and emails. This type of website can only offer limited information and works best as an interim solution while you build your full start-up website, which will give visitors more information and a better impression. If you feel a one page website portrays your brand well enough though, there is no reason to build anything bigger.
If a fully bespoke website seems a bit scary for you then consider a self build option. You can request that the creative design agency build a bespoke template or construct the entire website yourself. Self build designs use content management systems so you are completely in control and can login to make or update pages whenever you choose. This and the bespoke start-up web design packages are the options we would most recommend but as the business owner, the choice is up to you.
Online Marketing Strategies To Boost Your Start-Up Website Design
Don't forget to consider online marketing strategies as you go through the design process. You don't want to grind to a halt when your new website goes live because you haven't thought ahead. Search engine optimisation should be top of your considerations list although strategies cannot be implemented until the website launches. Look at whether your creative design agency has a dedicated search engine team or look around for consultants that can show you a track record of success.
Social media can be a brilliant marketing method but only when used properly. Business accounts have a different focus to personal ones so while it is important to come across as friendly, you should put a professional strategy in place. No 'my jam sandwich is delicious' posts unless it facilitates networking with a food supplier. Unlike search engine optimisation, you don't have to wait until your website design is live to create your social media accounts. You can start using them in advance to raise brand awareness, network and generate interest for the big launch. Good luck!