Is A Content Management System Right For Your Business?
What Is A Content Management System?
Quick pop quiz, what does CMS stand for? If you're up to date with contemporary online business jargon you'll know it's 'content management system'. Just a few years ago, they were for the few but they have grown in popularity and are now in high demand.
A content management system allows you to create and manage your own website rather than asking a website design company to do it. There are a growing number of platforms available on the market but if you are serious about creating a great website it's advisable not to get drawn towards the lowest price. CMS driven websites can be as stunning as a bespoke website design but too often the platform lacks tools and support while the user lacks experience.
Consider Your CMS Options
We certainly wouldn't want to talk you out of investing in a content management system, as we understand the freedom and control it can provide a business. We would simply advise doing your research before you commit. Once you've signed up and started creating your website you're not only committed to a contract but will likely lose your site if you want to move to a different service. CMS created websites are often not compatible with other platforms so if you change your mind you won't be able to transfer your design and will have to start from scratch.
An important question to consider is how experienced you or your chosen website manager is. If you think you'll need a lot of help you may want to use a content management system that has a good support system in place. With some large, very cheap companies, it's called a DIY website for a reason, as you have to get help from peers on forums or contact a support team by email only, often to just receive a standardised response.
Make An Impression On Visitors
One of the other considerations when choosing a content management system is whether managing the website yourself will do your business image justice. In a world crammed full of websites all wanting to grab customers' attention, are you sure you just want a templated design potentially used by hundreds of other businesses?
Are you also confident you can make your website look good and stay that way? Website management can take more time than you think and if your creative skills are a little shaky it could result in a substandard website design that could deter potential customers, particularly if you want an ecommerce website.
Get in touch if you're not sure what you need. Tochin can offer bespoke content management system templates on our easy to use click and drag platform with an excellent support system.