Keeping Your Website Design Fresh
Website Design For An Optimum User Experience
When was the last time you looked through your own website? If you have a content management system or self build website then the answer is probably 'quite recently'. However, as a website design agency, after years of observation we can bet that if you have a bespoke website or even an ecommerce one, it's probably been months.
After the novelty of a new website design has worn off many people dive into marketing it without looking at it again for ages. They take it on faith that their website is still as perfect as it was when it went live but actually many factors can cause problems that affect the end user experience.
Website amendments, browser updates and even errors previously missed in all the excitement can cause significant inconvenience to visitors, which in turn sees them waving goodbye and heading over to a competitor's website.
So what can we suggest? Review your website on a regular basis or organise an aftercare agreement with your website design agency so they do and read our advice below.
Website Design Ongoing Quality Control
Visitors want to move quickly and effortlessly through a website and nothing stops them in their tracks or winds them up faster than broken links. These will likely occur after website updates have been done and are easily fixed but can be damaging if they go unnoticed for a period of time. This is particularly true for ecommerce websites where you may be inadvertently preventing someone from making a purchase. In the same vein, always make sure your links are well titled and go to relevant pages. When updating any type of website design, always check the changes after they've been uploaded, never assume everything will be fine.
The same advice applies for broken images, particularly product images. It gives an immediate negative impression to visitors and again, it can dissuade them from purchasing on an ecommerce website if they cannot see a product example. Also, ensure information is consistent across your website, if there is any doubt about the conditions of a promotion, information about the company or prices, most visitors will look elsewhere rather than take the time to raise a query.
Issues For Your Website Design Agency To Handle
If you have contact forms on your website they should be checked on a regular basis. Corrupted code can break forms so the enquirer only sees error messages or they can submit the form but you never see it leaving them to assume your customer service is bad.
Browser updates can also cause havoc. Your website design agency should have built your website to meet the requirements of the current browser versions but they cannot predict the future. Browser updates could change how your website is displayed, often resulting in missing elements. Unfortunately, this has to be solved by your website design agency but at least take comfort in knowing that you will not be alone in experiencing this issue.
A bit of tough love to finish. Don't be a hypocrite! The chances are you're the first to complain if a website you're visiting doesn't work so make sure your own website never has the same problems.