UK Loves Online Shopping And Technology The Most
A Nation Of Ecommerce Online Shopping Lovers
The UK is a nation of data-hungry online shopping enthusiasts according to a recent survey by regulator, Ofcom. It suggested that Internet shopping on ecommerce websites is more popular in the UK than in any other major country.
Online shoppers in the UK spend an average of £1,085 a year on ecommerce websites, nearly £250 more than Australia, which has the second highest spending average at £840. The UK's fondness for ecommerce shopping is partly driven by the capabilities and availability of mobile devices like Smartphones and tablets.
A Country Of Mobile Ecommerce Website And Social Media Visitors
UK consumers are also downloading more data from their mobiles than any other nation. Ecommerce websites are not their sole focus though, as social media platforms like Facebook and Twitter are also responsible for the high download levels, according to the survey.
In December 2011, the average UK mobile connection used 424MB (megabytes) of data, which was significantly higher than Japanese users who averaged 392MBs. 16% of all web traffic in the UK was from mobile phones, tablets or other connected devices - more than any other European country.
Four in ten UK adults now access Facebook, Twitter and others social media networks via their mobiles. For 18-24 year olds the figure is a staggering 62%. The findings form part of Ofcom's seventh International Communications Market Report, which looks at the take-up, availability, price and use of broadband, landlines, mobile phones, TV and radio across 17 major countries.
A Population Of TV Watchers And Online Shoppers
It is not just waistlines getting bigger in the UK but also our TVs. More than a third of TVs sold in the first quarter of 2012 were between 33in (84cm) and 44in (112cm). Although in the defence of the nation, it is hardly like the weather encourages more active pursuits in the great outdoors!
Brits are apparently big fans of on-demand TV and use digital video recorders for a greater level of convenience, the report suggests. UK consumers are also embracing the new generation of Internet-enabled Smart TVs with 15% owning such a set, compared to 10% in the US. Smart TVs offer another way of looking at ecommerce websites and partaking in Internet shopping while sitting comfortably on the sofa.
The UK remains the cheapest place to buy communication services, although the gap is narrowing. Ofcom said a bundled package of communication services - including fixed-line telephone, mobile calls, texts and mobile broadband and TV - costs on average £146 per month in the UK. At the time of the survey that was £32 cheaper than France, £101 cheaper than Italy and £168 cheaper than the US, which is fortunate if the UK spends the most on ecommerce websites! Unexpectedly, this data makes the UK the leading place for digital marketing and online sales.