What Colour Should Your Ecommerce Website Design Use?
We may not realise it but colours have a big impact on our purchasing decisions. Different colours tap into different emotions and affect the way we are thinking.
Smart businesses use colour psychology subtly influence customers whether the aim is just to attract their attention or encourage a purchase. Colour psychology is at work in physical shops and on ecommerce websites.
Check out our infographic for an introduction into colour psychology for ecommerce website design. What colour should your ecommerce website use to entice your target market to buy?