Protecting Your Online Brand Reputation
Reputation management tracks the reputation of a brand or an individual, finding content that would be deemed damaging or could be early warning signals of potential reputation damage. You no longer have to be a newspaper media mogul to tarnish someone's reputation, anybody with a mobile phone can take to Twitter or Facebook to make negative comments about your brand. With the rapid rise of social media, review sites and many other resources, damage can be caused quickly not only by disgruntled customers but your employees’ behaviour.
Brand Damage Containment
The major problem is that once information is on the Internet it can rapidly spread as other sites and search engines index the information. So what are your chances of selling your product to someone who has just read negative comments on a review site? Our goal is to find, track and counter brand negativity by emphasising positive coverage rather than negative reviews or feedback.