Google+ The Social Media Platform
Google+ is a social networking and identity service owned and operated by Google Inc. Google describes Google+ as a "social layer" that enhances many of its online properties, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author.
Google+ As A Marketing Tool
It is the one of the largest social networking sites in the world with over 540 million active users. Google+ has become part of the core services Google offers like Gmail, +1 button and YouTube. Through social media management (SMM) you can plan posts, tweets and other types of messages to send visitors to your website though links and by generating interest as a means of viral marketing. If the information you share is emotive enough it could be shared or recommended by hundreds of people in the space of a few minutes.
You have probably also noticed the ‘+1' icons many websites now have on their pages. The more clicks these icons get the more popular a search engine deems a website to be so it will be boosted towards the top of relevant search listings.