Twitter The Social Media Platform
Twitter is an online social networking and micro-blogging service that enables users to send and read short text messages, called "tweets". Registered users can read and post tweets, but unregistered users can only read them. Users can access Twitter through the website interface, SMS or mobile devices.
Twitter was launched in 2006 and the service rapidly gained worldwide popularity with over 500+ million users.
Twitter As A Marketing Tool
Through social media management (SMM) you can plan posts, tweets and other types of messages to send visitors to your website though links and by generating interest as a means of viral marketing. If the information you share is emotive enough it could be shared or recommended by hundreds of people in the space of a few minutes.
You have probably also noticed the ‘tweet' icons many websites now have on their pages. The more clicks these icons get the more popular a search engine deems a website to be so it will be boosted towards the top of relevant search listings.